The Future is Intergenerational
The 50+ market isn’t a niche—it’s the engine of economic growth. Intransit equips brands with the insights, strategies, and positioning to break through generational barriers, redefine engagement, and build lasting loyalty across all life stages.
The future isn’t just about youth. It’s about adaptability, inclusivity, and understanding that longevity is the next big disruptor. Are you ready
Innovation Knows No Limits
From digital engagement to lifestyle branding, older consumers are not stuck in the past, they're actively shaping what’s next.
Life Stage, Not Age
We’ve never met a segment we couldn’t relate to.
Intransit is the strategic partner for brands ready to evolve. We help organizations position for long-term relevance their marketing by seeing, understanding, and engaging the 50+ consumer—the most dynamic, diverse, and financially powerful demographic today and tomorrow.
We don’t just track trends—we interpret the insights that turn brands into cultural powerhouses. Brands that adapt will lead. Those that don’t? They’ll be left behind.
Our Origin Story
Hi, I’m Karen Attyah—brand strategist, cultural insights obsessive, and founder of Intransit. After decades in the brand consulting world, helping companies navigate complexity and connect with consumers across five continents, I saw a blind spot too big to ignore: the 50+ consumer. They’re dynamic, influential, and driving global growth, but still wildly underrepresented in the brand conversation. So I launched Intransit to help fix that. I work with forward-thinking companies to decode human behavior, bridge generational divides, and future-proof brands through strategy that’s as bold as it is empathetic. My mission? To turn age-inclusivity into an engine for innovation and make sure no one gets left behind.
Our Clients
We’ve never met a segment we couldn’t relate to.
We work with brands and organizations across wellness, luxury, retail, tech, media, finance, healthcare, and more who are ready to shift from outdated to position for long-term relevance.
Is that you? Let’s talk brand strategy.