Smart brands are embracing longevity.
As the population ages and 50+ consumers break stereotypes and experience new life stages, successful companies are building brands that connect across generations, expand their reach, and deliver real growth.
Inclusive Brands. Infinite Influence.
What We Do
Strategy & Positioning – Helping brands rethink segmentation, messaging, and intergenerational engagement.
Research & Insights – Digging deep into consumer behaviors, cultural shifts, and market dynamics.
Workshops & Training – Equipping teams to shift their marketing mindset from age-specific to life-stage driven.
Brand Storytelling & Content – Crafting narratives that resonate across generations and break outdated stereotypes.
Implementation Readiness – Ensuring brands execute strategies that create real connection and loyalty.
Strategies that redefine engagement and build lasting loyalty across all life stages.
Why Intransit?
The Only Choice for Future-Focused Brands
Expert Led Insight
Founded by Karen Attyah, a recognized leader in brand positioning and consumer insights, Intransit brings decades of expertise in helping brands shift from outdated strategies to future-focused, intergenerational engagement.
Human Centered & Data Backed
We prioritize real human experiences over stereotypes, creating messaging that resonates with authenticity and cultural intelligence.
We blend qualitative and quantitative insights to develop strategies that aren’t just innovative—they drive results.
Deep Experience and Proven Track Record
We’ve helped legacy brands, disruptive startups, and forward-thinking businesses across various sectors— including consumer products, retail, technology, media, finance, and healthcare—elevate their relevance and drive results.
Intransit exists to break the cycle of outdated brand strategies that overlook the most powerful and dynamic consumer demographic, which will continue to grow every year—those aged 50+. We help brands recognize that longevity is the new normal, intergenerational connection is the new standard, and reinvention is the key to relevance.