At Your Service
The most successful brands create shared experiences across age groups, unlocking higher engagement, broader brand loyalty, and increased spending power. Consumers trust brands that speak to all life stages, not just one.
One Brand. Infinite Influence.
What We Do
The 50+ market isn’t a niche—it’s the engine of economic growth. Turn the key.
We equip brands with the insights, strategies, and messaging to break through generational barriers, redefine engagement, and build lasting loyalty across all life stages.
Strategy & Positioning – Helping brands rethink segmentation, messaging, and intergenerational engagement.
Research & Insights – Digging deep into consumer behaviors, cultural shifts, and market dynamics.
Workshops & Training – Equipping teams to shift their marketing mindset from age-specific to life-stage driven.
Brand Storytelling & Content – Crafting narratives that resonate across generations and break outdated stereotypes.
Implementation Readiness – Ensuring brands execute strategies that create real connection and loyalty.
Smash the Stigma
Older consumers are tech-savvy, trend-conscious, and financially powerful. They are not invisible, and their influence is undeniable.
Why Intransit?
The Only Choice for Future-Focused Brands
Expert-Led Insight – Founded by Karen Attyah, a recognized leader in brand positioning and consumer insights, Intransit brings decades of expertise in helping brands shift from outdated strategies to future-focused, intergenerational engagement
Deep Industry Experience – We’ve worked with legacy brands, disruptive startups, and forward-thinking businesses across sectors like luxury, retail, tech, media, finance, and healthcare.
Human-Centered Approach – We prioritize real human experiences over stereotypes, creating messaging that resonates with authenticity and cultural intelligence.
Data-Driven Strategy – We blend qualitative and quantitative insights to develop strategies that aren’t just innovative—they drive results.
Proven Track Record – We’ve helped brands increase engagement, improve retention, and break into new market segments by shifting their marketing toward inclusive, intergenerational storytelling.
Intransit exists to break the cycle of outdated brand strategies that ignore the most powerful and dynamic consumer demographic—those aged 50+. We help brands recognize that longevity is the new normal, intergenerational connection is the new standard, and reinvention is the key to relevance.