
Relentless Reinvention is the New Normal
Brand building for the longevity economy.
Helping companies really see and really get 50+ consumers of today, tomorrow, and the future.

Older Gen is Next Gen
A cultural revolution is unfolding…yet brands are stuck in outdated, youth-obsessed playbooks, ignoring the consumers who hold the most power, influence, and spending potential.
Older consumers aren’t waiting for brands to notice them. They’re building movements, shaping industries, and creating the culture of tomorrow. The question is: will your brand be part of it?
Nothing is owned by one demographic. Inclusive branding is for everybody.
The Brands That Win Embrace Reinvention
The world isn’t getting younger; it’s getting wiser. Brands that embrace intergenerational connection and age-inclusive strategies will not just survive the future—they will own it.
Research and Insights
Start with a deep dive into customer, business, brand, and market trends, insights, and realities.
Customer and Brand Strategy
Define new strategies that break outdated stereotypes, armed with rock-solid insights.
Experience Transformation
Get “Age Inclusivity Sustainable” across all facets of the organization and brand design.

Opt-In to our Universal Appeal
Intergenerational influence is real.
Grandparents buy gaming consoles. 60-year-olds book luxury travel for the whole family.
They don’t just spend; they drive culture.
Get integrated. Stay connected.
Intransit regularly publishes insights on the culture of longevity, aging, and the ‘middle plus’ demographic. Get this inspiration in your inbox.